It’s no secret that the days of print advertising for small business in Michigan (and everywhere) has headed south, and has been for quite awhile.

Spending money on print advertising, expensive Yellow Pages ads and the like is like throwing money in the wind.

The Internet has taken over as the choice of consumers when searching for local services. The recent studies prove that so you know I’m not making this up.

If you’re a small business owner in Michigan, you NEED to have an online presence. No if’s, and’s or but’s about it. You’re losing money every day if you have no web presence, or your current website is not performing like you were sold it would when you spent thousands of dollars having it designed and built.

You can build your business online without even having a website actually. It’s great if you have one, but’s it’s not absolutely necessary.

You can market your business with nothing but email marketing. Seriously. I’m not talking about spamming here. We’re doing this playing by the rules.

Did you know that according to studies (eTeam eBusiness Solutions) that email marketing continues to be a small business marketers best friend when it comes to the all important return on investment?

A recent survey (months ago) of U.S. marketers by the Direct Marketing Association revealed that for every $1 spent that email marketing returns an astonishing $45.65.

Are you kidding me? Why isn’t every small business owner in mid-Michigan and beyond using this marketing tactic then? Why do they keep spending hundreds, even thousands every week and month on newspaper ads, and expensive radio spots?

People check their email boxes almost on a daily basis. They don’t read newspapers anymore like they used to. They get their information, news, weather, sports all online now.

eMail is cheap, it’s instant, and it’s worldwide. It can be forwarded virtually forever, giving your business exposure like you wouldn’t believe.

Mid-Michigan small business owners need to be harnessing the power of email marketing in a big way.

With email marketing you can track everything. All your online email marketing campaigns can be tracked so you know what’s working and what isn’t so you can tweak your marketing campaigns accordingly.

And it’s alot more affordable, by far, than print advertising.

There is a pretty good learning curve in understanding the correct software and functions of developing and managing an email marketing campaign though.

TOP VOLUME Marketing can build your online customer list and do all your email marketing and manage your database. It’s what we do so you can keep doing what you do and concentrate on running your business.

With a 4500% Return on Investment with eMail marketing, mid-Michigan small business owners have to realize that by increasing their online presence, building their online customer list, that they can be dominating their local search engine market on the Internet.

For more information on how I can help you accomplish this, give me a call. My phone number is located in the “about us” link above.

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TOP VOLUME Marketing is an Internet marketing small business consultant in mid-Michigan specializing in direct response marketing helping local small business owners develop an online marketing machine that generates profits and builds a loyal customer list virtually automatically. Call NOW.
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